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“What Has Soundcity Ever Done For PSquare?” A Big Score Between PSquare VS SoundCity, THE BEEF IS ON


Little did we know that there has been a very big score lying between one of the biggest music duo in Africa, PSquare and SoundCity which is also a big name in the entertainment industry, especially when it comes to providing a good platform for African artists to be heard and watched around the globe.
The fans of PSquare had observed lately that SoundCity rarely play PSquare‘s videos and were complaining about it on twitter this morning,  the response the duo gave to this issue really raised eyebrows.
It was then that we knew that all is not well between the parties.
In response to all these, Soundcity decided to react by writing an article on their website with the title  “What Has Soundcity Ever Done For PSquare?”according to Soundcity in the article, the supported PSquare with all their resources, toured with them, even at their own expense but yet when the needed to reciprocate came, Jude Okoye who is PSquare’s manager turned them down and instead asked “What Has Soundcity Ever Done For PSquare?”You can read the full story as contained on the article belo.

For 10 Years, @SoundcityTV has been a huge supporter of #PSquare and the #PSquare brand, right from their 1st music video to the last video released in 2014. Most of their videos got massive airplay on @SoundcityTV than any other music channel.
@SoundcityTV viewers sometimes complain about the dominance of #PSquare videos on the channel & charts. We were a huge supporter and gave everything to their works.
We have assisted the #PSquare brand, toured with them over Africa at our expense. Gave them ad-spots for their events / projects. Gave them prime time slots for their videos and included them in our array of Programmes / programming.
We invited #PSquare to one of our annual events last December 2014 and they insisted we pay a certain amount of money. We reasonably asked, what is the least we can offer?; this was us foregoing the fact that we had invested a lot in #PSquare’s career as music talents / artistes & entertainers.
The feedback was, “WHAT HAS SOUNDCITY EVER DONE FOR PSQUARE? TELL ME ONE THING SOUNDCITY HAS EVER DONE FOR PSQUARE” (Jude Okoye, Manager).
While we understand that this is business, there is also room for special consideration. Saying our TV brand has never done anything for #PSquare was quite damning. Clearly, there was no need to argue with their decision and reasoning. We decided to stop ‘doing anything’ with/for #PSquare, since our 10years of supporting the group meant nothing to them. We assumed our relationship was a mutually beneficial one, but clearly one-sided.
Ultimately, #PSquare music videos stopped airing on @SoundcityTV since January 01, 2015. Soundcity reserves the right to air music videos on our cable / satellite or terrestrial platforms.
Overall, we wish the duo the best in their endeavours. @SoundcityTV will keep airing works of the best and upcoming Nigerian artistes, and also, the best #African artistes to the world, especially nurturing their talents from inception till they become huge megastars and international superstars.

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